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Mad Rabbits is an Ethereum-based NFT project featuring 7,500 unique, programmatically generated rabbit characters. Each rabbit is created with a combination of over 150 traits, including facial expressions, outfits, and accessories, making every NFT distinct. The project blends digital fine art with collectibles, collaborating with notable artists to produce exclusive 1/1 pieces and charity auctions. Mad Rabbits aims to offer more than static collectibles by integrating interactive elements and lore through its phases.

The project launched in October 2021 with the initial Mad Rabbits collection. In April 2022, it expanded with Mad Rabbits Gang Wars, introducing "Gangification," a minting event where holders can create new rabbits with traits influenced by their original NFTs. This feature adds a dynamic, game-like layer to the collection, allowing holders to engage in a narrative-driven experience involving gangs, turf wars, and unique events. The Riot Club ecosystem further enriches the lore and community engagement.

Mad Rabbits targets NFT enthusiasts and developers interested in generative art and interactive collectibles on Ethereum. Integration requires Ethereum wallet connectivity to mint, hold, and participate in events. The project’s artistic collaborations and evolving mechanics differentiate it from typical profile picture NFT projects by emphasizing art quality and ongoing rarity evolution. Developers and collectors can explore the ecosystem through the main website and Gang Wars portal, with open-source code available on GitHub for reference.