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Decentraland is a blockchain-based virtual world that enables users to explore, socialize, create, and trade digital assets in a decentralized metaverse environment. It is designed for a broad audience including gamers, creators, developers, and communities who want to build immersive experiences and social interactions on the Ethereum blockchain. Users can buy, sell, or rent virtual land parcels called LAND, create scenes, wearables, and emotes, and participate in events and governance through a decentralized autonomous organization (DAO).

The platform provides a comprehensive set of tools for content creators, including a scene builder, SDKs, and a marketplace to publish and monetize digital assets such as wearables and emotes. Decentraland Studios offers professional services to help transform ideas into interactive experiences. The DAO governance model allows the community to vote on proposals, manage treasury funds, and allocate grants to support ecosystem growth. This decentralized governance ensures that users have control over the platform’s evolution.

What sets Decentraland apart is its fully user-owned virtual world model, where all digital assets and land are NFTs on Ethereum, enabling true ownership and interoperability. The platform supports rich social features like events, parties, and shared experiences, fostering a vibrant community. Developers can integrate custom scenes and games, making it a versatile metaverse platform. Getting started involves creating an account, exploring the marketplace, acquiring LAND or wearables, and using the builder tools to create and publish content. Extensive documentation and community resources support onboarding for players, creators, and contributors.