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Upland is a blockchain-based metaverse game that lets players buy, sell, and build virtual properties mapped to real-world addresses. Since its launch in 2019, it has attracted over 3 million sign-ups and facilitated more than $20 million in player earnings. The game combines city-building, real estate trading, and social collaboration on a persistent shared map that evolves continuously. Players can strategize by selecting neighborhoods, developing properties, and participating in a player-driven economy with a live marketplace.

The platform supports gameplay on iOS, Android, and desktop browsers with synchronized progress across devices. Ownership in Upland is represented by digital assets including virtual land, buildings, and collectibles tied to real locations. These assets can be customized, traded, or sold within the ecosystem. Upland uses two in-game currencies: UPX for transactions and Sparklet, a token that powers creation and activity, which can be bridged to Ethereum and Base blockchains.

Upland differentiates itself by integrating real-world geography with a dynamic metaverse economy and a strong community focus. It offers diverse playstyles, from property flipping and store management to creative building and social collaboration. The platform hosts events, challenges, and neighborhood groups to foster engagement. Developers and creators can leverage Upland’s APIs and developer documentation to build on or integrate with the platform. Getting started involves creating an account, claiming a welcome bonus, and exploring starter cities with guided tutorials.