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Magic is a developer-focused platform offering a robust API for creating and managing non-custodial blockchain wallets and user authentication. It targets developers and enterprises building web3 applications that require scalable, secure wallet infrastructure combined with flexible authentication methods. Magic’s API enables programmatic wallet provisioning, transaction signing, and on-chain automation with sub-second latency, supporting millions of users and transactions.

The platform supports native Magic authentication as well as integration with custom auth systems and OAuth providers, allowing seamless user onboarding via email OTP, SMS, or social logins. Magic’s infrastructure emphasizes security and compliance, employing trusted execution environments (TEEs), multi-layered encryption, and adherence to standards such as SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, and GDPR. This makes it suitable for applications requiring enterprise-grade security and regulatory compliance.

Magic differentiates itself by combining wallet creation, authentication, and transaction management into a single API with customizable UI components and flexible key management options, including Magic-managed or self-hosted sharding. Developers can integrate Magic quickly with minimal setup, scaling from prototypes to millions of users without infrastructure concerns. Notable integrations include over 18,000 apps and 50 million wallets created, reflecting broad adoption. Magic also supports advanced use cases like policy governance for AI and real-world assets through its Newton Protocol.

Getting started involves obtaining API credentials, making simple HTTP calls to create wallets, and integrating authentication flows using Magic’s SDKs and customizable UI components. Comprehensive documentation and developer guides facilitate rapid onboarding and production deployment.