Upland
by Uplandme, Inc.
Quick Fact
Since its beta launch in 2020, Upland has amassed over 4 million registered wallets, facilitated the trading of more than 6 million virtual properties, and enabled users to earn real money—over $1.5 million USD—through NFT sales via the Upland-Fiat bridge operated by Tilia Pay.
Upland is a virtual world that mirrors real-life maps — allowing players to purchase digital land parcels, build structures, engage in gameplay (like racing, treasure hunts), enter partnerships (e.g., with FIFA or NFLPA), and transform participation into earnings. Its gameplay loop mixes strategy, social interaction, and investment opportunities.
Core Features
Virtual Real Estate: Own properties tied to real addresses; land scarcity mirrors real-world exclusivity.
User-Driven Economy: Buy, sell, and rent properties using UPX, with many earning in USD via the Tilia bridge.
Sparklet Token ($SPARKLET): Powers building, in-game features, and now journeyed into Base for deeper liquidity.
Social Gaming & Events: Includes treasure hunts, community challenges (like Sparklet Warz), and gamified vehicle mechanics (bus, kart racing).
Brand & Developer Integration: Partners with major brands like KABOOM!, NFLPA, and FIFA via Upland Legits—plus a developer portal for third-party UGCs.
Why Upland Matters
Upland embodies a new model for virtual economies—merging real geography, NFT ownership, and monetary rewards in a way that’s accessible to non-crypto users. With over 100,000 daily users, brand partnerships, and its move to a custom appchain, Upland is built for scale, community governance, and long-term sustainability.