Formo
Formo makes analytics and attribution easy for onchain apps, so you can focus on growth. Get the best of web, product, and onchain analytics with the data platform for crypto and DeFi.
Overview
Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place.
Key Features
Formo brings product analytics, wallet intelligence, and token-gated forms together in one platform:
Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:
📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.
Wallet Intelligence
Identify and activate your high-value users with unified user profiles:
🕵️♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.
Token Gated Forms
Launch waitlists, forms, and surveys for your community:
🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
🎨 Choose from a variety of form templates or build your own.
The Problem
Traditional analytics tools are not designed for blockchain environments. They fail to capture wallet-based interactions, onchain activity, and decentralized user journeys, leading to fragmented insights and ineffective growth strategies.
The Solution
Key Features
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Resources
Formo provides a unified data platform that combines analytics, attribution, and user intelligence tailored for crypto applications. By integrating web and blockchain data, it enables teams to make data-driven decisions, optimize user journeys, and scale growth efficiently while maintaining strict privacy standards.
