Formo
Formo makes analytics and attribution easy for onchain apps, so you can focus on growth. Get the best of web, product, and onchain analytics with the data platform for crypto and DeFi.
Overview
Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place.
Key Features
Formo brings product analytics, wallet intelligence, and token-gated forms together in one platform:
Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:
📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.
Wallet Intelligence
Identify and activate your high-value users with unified user profiles:
🕵️♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.
Token Gated Forms
Launch waitlists, forms, and surveys for your community:
🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
🎨 Template library. Choose from a variety of form templates or build your own.
Privacy Friendly
Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
The data we collect belongs to you. We don’t share the data with third parties.
The Problem
Traditional analytics tools are not designed for blockchain environments. They fail to capture wallet-based interactions, onchain activity, and decentralized user journeys, leading to fragmented insights and ineffective growth strategies.
The Solution
Key Features
Onchain Attribution
Identify which marketing channels and campaigns drive actual blockchain activity. Gain clarity on where users originate and what contributes to conversions.
Wallet Intelligence
Create enriched wallet profiles by combining onchain and offchain data. Understand user behavior, holdings, activity, and engagement patterns.
Privacy-First Architecture
No third-party cookies, no personal data collection, and no fingerprinting. Full data ownership remains with the user.
Token-Gated Forms
Build forms, surveys, and waitlists that leverage token ownership and wallet data. Includes social verification (Twitter, Discord, Farcaster).
Key Strengths
How Developers Use Formo
Growth Analytics for DeFi Apps
Track user acquisition, retention, and transaction behavior to optimize protocols and campaigns.
Marketing Attribution
Understand which channels drive real onchain engagement and ROI.
Community Building
Use token-gated forms and segmentation to engage and grow targeted communities.
Works Well With
Arbitrum One
Arbitrum Nova
Avalanche
Base
BNB Smart Chain
Ethereum
Optimism
Polygon PoS
Solana
zkSync Era
Ship faster than your competition
Free RPC across 77+ chains. Spin up an endpoint in under 30 seconds.
Compare
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Resources
Formo provides a unified data platform that combines analytics, attribution, and user intelligence tailored for crypto applications. By integrating web and blockchain data, it enables teams to make data-driven decisions, optimize user journeys, and scale growth efficiently while maintaining strict privacy standards.