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Embedded Wallets

Embedded Wallets

Magic provides enterprise-grade, non-custodial wallet infrastructure and authentication APIs designed for seamless user onboarding and scalable blockchain interactions.

originSan Francisco, USA
users200k
launched2018
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Overview

Magic is a developer-focused platform offering a robust API for creating and managing non-custodial blockchain wallets and user authentication. It targets developers and enterprises building web3 applications that require scalable, secure wallet infrastructure combined with flexible authentication methods. Magic’s API enables programmatic wallet provisioning, transaction signing, and on-chain automation with sub-second latency, supporting millions of users and transactions.

The platform supports native Magic authentication as well as integration with custom auth systems and OAuth providers, allowing seamless user onboarding via email OTP, SMS, or social logins. Magic’s infrastructure emphasizes security and compliance, employing trusted execution environments (TEEs), multi-layered encryption, and adherence to standards such as SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, and GDPR. This makes it suitable for applications requiring enterprise-grade security and regulatory compliance.

Magic differentiates itself by combining wallet creation, authentication, and transaction management into a single API with customizable UI components and flexible key management options, including Magic-managed or self-hosted sharding. Developers can integrate Magic quickly with minimal setup, scaling from prototypes to millions of users without infrastructure concerns. Notable integrations include over 18,000 apps and 50 million wallets created, reflecting broad adoption. Magic also supports advanced use cases like policy governance for AI and real-world assets through its Newton Protocol.

Getting started involves obtaining API credentials, making simple HTTP calls to create wallets, and integrating authentication flows using Magic’s SDKs and customizable UI components. Comprehensive documentation and developer guides facilitate rapid onboarding and production deployment.

The Problem

Developers building web3 applications face challenges in securely onboarding users, managing non-custodial wallets, and scaling wallet infrastructure while maintaining compliance and low latency. Integrating wallet creation, authentication, and transaction signing typically requires multiple disparate systems, increasing complexity and risk.

Complex wallet provisioning and management
Scaling authentication for millions of users
Ensuring enterprise-grade security and compliance

The Solution

Key Features

Wallets on Demand

Programmatically provision wallets for users or agents via API.

Customizable Key Sharding

Choose between Magic-managed, self-hosted, or hybrid key management models.

Whitelabel UI

Customize the wallet and login experience to match your brand down to the pixel.

Multi-Factor Authentication and Account Recovery

Built-in support for MFA and secure account recovery flows.

Key Strengths

Unified Wallet and Authentication API
Enterprise-Grade Security and Compliance
Massive Scalability with Low Latency
Flexible Authentication Options

How Developers Use Embedded Wallets

🖼️

Seamless User Onboarding for NFT Marketplaces

Developers use Magic to quickly onboard users with passwordless authentication and instant wallet creation, reducing friction in NFT buying and selling.

🏢

Enterprise dApps Requiring Compliance

Companies leverage Magic’s secure key management and compliance certifications to build regulated DeFi and real-world asset platforms.

🎮

Gaming Platforms with Scalable Wallet Infrastructure

Gaming studios integrate Magic to provision wallets and sign transactions at scale with low latency for millions of players.

Ship faster than your competition

Free RPC across 76+ chains. Spin up an endpoint in under 30 seconds.

Get your endpoint

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Pricing

Free
Enterprise
Price (Monthly)FreeCustom pricing
Price (Annual)FreeCustom pricing
MessagingN/ADedicated account management and SLAs
SupportCommunity support via Discord and GitHubPriority support with onboarding assistance
Analytics

Start Building Now

Reliable RPC, powerful APIs, and zero hassle.

Resources

Magic provides extensive documentation, guides, and developer resources to facilitate quick integration and scaling. The docs cover authentication methods, wallet APIs, security compliance, and customization options.