Upland
Upland is a persistent real-world city-building game where players buy, build, trade, and earn with virtual properties tied to real-world addresses.
Overview
Upland is a blockchain-based metaverse game that lets players buy, sell, and build virtual properties mapped to real-world addresses. Since its launch in 2019, it has attracted over 3 million sign-ups and facilitated more than $20 million in player earnings. The game combines city-building, real estate trading, and social collaboration on a persistent shared map that evolves continuously. Players can strategize by selecting neighborhoods, developing properties, and participating in a player-driven economy with a live marketplace.
The platform supports gameplay on iOS, Android, and desktop browsers with synchronized progress across devices. Ownership in Upland is represented by digital assets including virtual land, buildings, and collectibles tied to real locations. These assets can be customized, traded, or sold within the ecosystem. Upland uses two in-game currencies: UPX for transactions and Sparklet, a token that powers creation and activity, which can be bridged to Ethereum and Base blockchains.
Upland differentiates itself by integrating real-world geography with a dynamic metaverse economy and a strong community focus. It offers diverse playstyles, from property flipping and store management to creative building and social collaboration. The platform hosts events, challenges, and neighborhood groups to foster engagement. Developers and creators can leverage Upland’s APIs and developer documentation to build on or integrate with the platform. Getting started involves creating an account, claiming a welcome bonus, and exploring starter cities with guided tutorials.
The Problem
Players and creators in virtual worlds often face fragmented experiences lacking real-world context, persistent economies, and meaningful social collaboration. Many games do not offer true digital ownership tied to real-world assets or opportunities to earn real value through gameplay.
The Solution
Key Features
Customizable Buildings and Neighborhoods
Players can design buildings, décor, and signage to shape their district’s identity.
In-Game Currency and Blockchain Token Integration
UPX currency for transactions and Sparklet token bridged to Ethereum and Base blockchains.
Community Events and Challenges
Regular events, leaderboards, and neighborhood collaborations enhance engagement.
Key Strengths
How Developers Use Upland
Virtual Real Estate Investment and Trading
Players buy virtual properties in real-world cities, flip them for profit, and trade on a live marketplace.
City Building and Creative Design
Users design and develop buildings and neighborhoods, influencing the evolving metaverse landscape.
Community Collaboration and Social Gameplay
Players join neighborhoods, participate in events, and collaborate to attract virtual residents and grow districts.
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Pricing
Free to Play | |
|---|---|
| Price (Monthly) | Free |
| Price (Annual) | Free |
| Messaging | N/A |
| Support | Community support via Discord and Help Center |
| Analytics |
Resources
Upland provides comprehensive developer documentation, community channels, and tutorials to help new users and developers get started with the platform and its blockchain integrations.